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Advertising At HunkHunter's

Keys To Successful Advertising On HunkHunter's Haunts

Understand the dynamics of advertising

Many webmasters forget that marketing a site takes work and requires research. HunkHunter's Haunts acts like any other advertising medium such as newspapers, magazines, radio or television. Our page draws a number of visitors that see your ad similar that the readership of a paper or magazine, the viewers of a particular television show or the listeners of a radio program. As with these other advertising media, HunkHunter's cannot guarantee that your ad will receive any responses. We can tell you how many unique exposures are likely in a given month based on our stats gathered for our pages during our "sweeps" period. And we know that are visitors are interested in men and gay sex.

Your ad needs to get attention

As with advertising in these other media, the ad needs to catch the viewers attention and spark a response by the viewer to clique on that ad. No matter how many people are exposed to your ad, if it is poorly constructed, it will not generate responses. If an ad is not being clicked, it probably needs to be changed quickly. Generally, animations, sexy men, flashy colors, and phrases like click me are attention getters. Many pages in the webmaster resource section of our site offer other proven ad construction techniques. We suggest that you consult them to improve your results.

Change your ads frequently

Even the best banner and text ads lose effectiveness with time. Our experience suggests that you will maximize your results if you change your banner every two to three weeks. Text ads should be changed every five to six weeks.

Use your splash page and tour to sell your site

While a banner gets a customer to your site, your splash page and tour pages, if applicable, bear the burden of selling your site and converting your click-throughs to purchases. Make certain that these pages provide a thorough and accurate explanation of the content of your site and give samples as a tease or lure. Highlight those aspects of your site that are unique, as many sites just are a repeat of the same old content. Let your potential customers know why they should purchase your product. In other words, sell your site. Make your potential customers think that they need what you have. As a hint, check out other web sites like Bedfellows, Gaymen, Absolutely Boys and others that have been quite successful in generating sales.

Update and refresh your page often

Many unsuccessful webmasters post their pages and forget about them thinking that they can make an easy buck. Wrong.  Successful webmasters run their site as a grocery store.  They dump stale content and replenish it with fresh regularly.  They are always on the look-out for new and unique content to create a competitive edge. 

Advertising helps you to get new members to your site. Regular updates get them back. If you are going to make a profit, you need both old and new members to build you membership. If you are charging customers on a monthly basis, your site should be updated monthly to keep your present members coming back. 

Do not overlook the value of posting your update schedule on your splash page or on your tour. Potential customers like the idea that your site refreshes periodically. 

Price your site competitively

Lastly, people like value and are comparison shoppers. Make sure that your site is competitively priced. Check out your competition. Compare their content to your site's content. Compare what you are charging or would like to charge to what each competitor charges before you establish your pricing scheme.